Performance Marketing Connected to Business Growth
Performance marketing is only as good as the economics supporting it. We manage paid ad spend across Google, Meta, and LinkedIn with laser focus on Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and full-funnel conversion rates, ensuring marketing spend translates directly into bottom-line growth.
Why businesses seek performance marketing
Ad campaigns bleed money when traffic lands on weak pages, tracking is misconfigured, and targeting attracts low-intent clickers rather than serious commercial buyers.
Signs your team is ready for this upgrade
- Ad spend is increasing while cost per lead is spiraling out of control
- Unclear attribution leaves leadership guessing which campaigns drive revenue
- Ad creative fatigue causes performance drop-offs every few weeks
- Need an expert team to actively manage bids, audiences, and testing
Deliverables & Execution
Capabilities built for operational durability
Every deliverable is engineered with production-ready standards, thorough documentation, and clean integration.
High-Intent Google Search & Performance Max Campaigns
Meta (Instagram/Facebook) Custom & Lookalike Audience Funnels
LinkedIn Account-Based Marketing (ABM) for B2B Enterprise
Landing Page A/B Testing & Micro-Conversion Tracking
Server-Side Conversion API (CAPI) Integration
Real-Time Margin & ROAS Telemetry Reporting
Representative Commercial Scenarios
B2B Account-Based Marketing (ABM)
Target specific company titles, company sizes, and industries on LinkedIn and Google Search to generate high-value sales pipeline opportunities.
E-Commerce Return-on-Ad-Spend Scaling
Deploy high-performing dynamic product ads and video creative angles on Meta and Google Shopping, optimizing for blended ROAS.
Immediate High-Intent Service Capture
Capture ready-to-buy users searching for immediate solutions with tightly themed Google Search ad groups and dedicated landing pages.
Delivery Roadmap
How we progress from discovery to launch
Structured sprints with transparent dependencies and no surprise roadblocks.
Economics Audit & Funnel Tracking Baseline
Determine target CAC thresholds based on your gross margins, and configure bulletproof server-side conversion tracking.
Audience Strategy & Creative Testing Matrix
Develop multiple creative angles, copy hooks, and audience segments designed to isolate what resonates most with real buyers.
Controlled Campaign Launch & Data Collection
Launch structured ad sets with disciplined budget pacing, allowing algorithms to exit the learning phase efficiently.
Optimization & Rapid Creative Refresh
Prune non-converting placements, double down on winning creative assets, and refine landing page copy to maximize conversion rates.
Scale & Profitability Monitoring
Gradually scale winning campaigns while maintaining strict unit economics and tracking customer retention impact.
Implementation Prerequisites & Dependencies
- •Active billing profiles on Google Ads and Meta Business Manager
- •Agreed monthly advertising media spend budget
- •Clear definition of a qualified lead or validated purchase conversion
Connected Growth
Capabilities that amplify performance marketing
Part of the Vished ecosystem. Connect these services to eliminate disconnected tools and accelerate growth.
Growth & Marketing
Digital Marketing
Multi-channel marketing strategy that unites creative content, paid acquisition, technical SEO, and conversion analytics to drive revenue rather than vanity metrics.
Explore ServiceDigital Presence
Website Development
High-performance commercial websites engineered with editorial art direction, modern web standards, and conversion mechanics that turn visitors into enquiries.
Explore ServiceGrowth & Marketing
SEO Services
Technical SEO, topic cluster content architecture, and crawl optimization that turn search engines into compounding organic customer acquisition channels.
Explore ServiceAI & Automation
WhatsApp Automation
Connect the world’s most responsive messaging channel to your CRM, ERP, and customer operations with automated notifications, qualification, and two-way ticketing.
Explore ServiceBuyer Questions
Frequently asked questions
Direct answers to real technical and business considerations.
Q.What monthly ad spend is recommended to start?
We typically recommend starting with a media spend budget of at least ₹30,000 to ₹75,000 per month depending on your industry. This provides sufficient conversion data for algorithms to optimize effectively.
Q.Do you charge a percentage of ad spend or flat fee?
We offer transparent, predictable flat management fees or hybrid performance models so our incentives are aligned with your profitability, not just spending more money needlessly.
Q.How do you handle iOS privacy and ad tracking limitations?
We implement server-side Conversion APIs (such as Meta CAPI and Google Enhanced Conversions) directly from your backend server, ensuring accurate attribution even with browser ad blockers active.
Ready to Begin
Let’s discuss your performance marketing requirements
Schedule a scoping conversation with our technical team in Coimbatore. We review your current bottlenecks and deliver a clear implementation roadmap.